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What Is a Rebel?

Learn about Rebel Ventures, a group of student entrepreneurs based in West Philly who create healthy food for school kids.

student holding a Rebel Crumbles apple cake

On view through September 27, 2025
Horiba Exhibit Hall

Our newest ExhibitLab, What Is a Rebel?, shares the history of Rebel Ventures, a youth-run nonprofit that teaches students about entrepreneurship through the operation of a healthy food business.

Since 2017, the West Philadelphia-based organization has made Rebel Crumbles, a convenient food that meets federal nutrition standards for school breakfasts. Served throughout the School District of Philadelphia and Archdiocesan schools, this healthy crumble cake is the first known school food item created entirely by students.

What Is a Rebel? was curated by Dayanna Shomo, alongside former and current Rebel Ventures students, with assistance from the museum’s Scott Bowe.

Pew Center for Arts & Heritage color logo

Support

Rebel Ventures is supported by the University of Pennsylvania’s Netter Center for Community Partnerships. This ExhibitLab was also supported in part by The Pew Center for Arts & Heritage.

About ExhibitLab

ExhibitLab is the Science History Institute’s space in the Horiba Exhibit Hall for small, focused displays that showcase specific collections, prototype new ideas, or respond to current events. Our staff members, fellows, and school and community partners curate these displays.

For more information about ExhibitLab, please contact Scott Bowe at sbowe@sciencehistory.org.

View past ExhibitLabs >>

Featured image: Apple Delight Rebel Crumbles, a healthy apple-flavored crumble cake created by Rebel Ventures.

Horiba Exhibit Hall is named for Japanese businessman and 2006 Pittcon Heritage Award winner Masao Horiba (1924–2015), founder of Horiba Radio Laboratory, now Horiba Ltd., a manufacturer of advanced analytical and measurement technology.

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